What is Direct Selling?

Introduction

Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of products and services directly to consumers. The purpose of this paper is to describe direct selling and the benefits that it brings to the marketplace.

There are presently over 60 national DSAs represented in its membership, and in 2011 it is estimated that worldwide retail sales by its members accounted for more than US$154 Billion through the activities of more than 91 million independent sales representatives.

The World Federation and its national DSAs have always understood the necessity for ethical conduct in the marketplace and as such the WFDSA has developed a World Codes of Conduct for Direct Selling which all national DSAs have approved and implemented in their national codes. All direct selling companies agree to be bound by these codes as a condition of membership in a national DSA.

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