The Role of the WFDSA CEO Council

The CEO Council is the main governing body of the Federation, which has the purpose of supervision, control and direction over the activities and affairs of the federation and which determines its policies, budget and program of work; nominates the chairman from CEO Council membership for approval by the Board. It consists of the CEOs of the leading multinational direct selling companies. The CEO Council is also "the" forum where global leaders of direct selling companies can come together, at the highest levels, to meet head on the unique challenges and opportunities for direct sellers. The CEO Council usually meets once a year, in an appealing and convenient location, for candid and constructive discussions about issues of common interest.

During the CEO Council Meeting in New York on September 30 – October 1, 2009, the Council approved the new membership criteria, which is now in effect. This criteria requires the CEO Council representative to do the following:

Commit to the principles of the codes of ethics of direct selling
Have his / her company be or pledge to be an applicant or full member of at least 75% of the DSAs in countries in which it does business
Disclose in his / her Council application (renewal) all regulatory actions related to the company’s marketing practices
Ensure his / her company pays its dues upon application / renewal and in a timely fashion annually

CEO Council funds account for over 95 percent of WFDSA revenue.

As for the membership dues, they are calculated based on the estimated annual retail sales.

Category	Fee
$1 billion + in worldwide retail sales	$60,000
$500 million to $1 billion in worldwide retail sales	$30,000
$250 million to $500 million in worldwide retail sales	$20,000
Below $250 million in worldwide retail sales	$15,000
Dues are not refundable.

For a current listing of WFDSA leadership please refer to the current Operating Group listing.

For more information on WFDSA CEO Council membership please contact info@wfdsa.org