The WFDSA mission is to build understanding and support for direct selling worldwide. The association supports direct selling companies and associations by:
- Developing, maintaining and promoting the highest global standards for responsible and ethical conduct.
- Advocating the industry's positions and interest with governments, media and key influencers.
- Serving as a trusted global resource for information on direct selling.
- Facilitating interaction among direct selling executives on issues of importance to the industry.