Middle East Direct Selling Forum


The first ever Middle East Direct Selling Forum organized by the United Arab Emirates DSA (UAE DSA) and supported by WFDSA will be held on March 28, 2017 in conjunction with the Association Performance program for the Asia / Pacific region.

The regional direct selling industry is currently booming, having a positive socioeconomic impact on commerce, tourism and entrepreneurship.  The United Arab Emirates alone is spearheading developments in multiple fronts with Dubai being a global hub for business and tourism and one of the best platforms for growth of the industry.

The event will feature representatives and dignitaries of local and regional governments, representatives from WFDSA, DSAs from the Asia / Pacific region, direct selling companies operating or with a keen interest in the Middle East and North Africa region market, as well as entrepreneurs who see the opportunity for growth and potential impact on the community.

Organized by the Direct Selling Association of UAE (DSA UAE) with full support of WFDSA and other stakeholders in the public and private sectors, together with esteemed speakers from Department of Economic Development, Dubai Chamber of Commerce & Industry, Department of Tourism and Commerce Marketing, DSA UAE is looking forward to sharing an in-depth day of key topics that will shape the future of the industry in the region.   For more information, please refer to the following:

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World Congress XV “Own the Future”

France World Congress Logo

The World Congress XV “Own the Future”  will be held on October 1 -3, 2017 in Paris, France.  Participants from all over the world and more than 40 CEO’s will attend the event.  It will be an exciting event covering current direct selling topics in the technological world and will be combined with an introduction to parts of the French culture. 

 A power-packed program consisting of engaging panels will include discussions on The Y generation, the sharing economy, successful digital transformation of the direct selling model, among other topics. 

 If you have not done so, please register for the direct selling industry’s most important event that is only held once every three years.  You would not want to miss the chance to listen to the world’s largest direct selling companies and other industry leaders in an amazing venue – Paris, France.  Register online at:


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Baltic DSAs Conference on Women’s Entrepreneurship

New Baltic Photo 2

On January 12th, the Baltic DSAs in cooperation with the WFDSA and local partners held a conference on “Women’s Entrepreneurship” in Riga, Latvia.  Over 200 people attended the event including stakeholders, government officials, academicians, successful business women, direct selling representatives, trade organizations and the media.  The main goal of the conference was to discuss the prevailing business environment for women with all of its obstacles and opportunities offered, as well as the development of active interest and initiative on the part of women for running their own business in the local market.  General Secretary for the Baltic DSAs Gintautas Zaleckas commented, “that is very important as the growing initiative for entrepreneurial activity and leadership among women can not only improve the performance of the various aspects of the business environment and bring something new into it, but also make a considerable additional contribution to the economic welfare of the countries”.

The welcoming speech was given by the Latvian Member of European Parliament Ms. Inese Vaidere. Executive Director of Institute for International Business of Kelly School of Business in Indiana University LaVonn Schlegel introduced the latest trends in entrepreneurship.  WFDSA Executive Director Tamuna Gabilaia presented on women’s empowerment and the global direct selling industry.  WFDSA Advocacy Committee Chair Kim Drabik spoke on the panel for entrepreneurship.  Successful business women also shared their personal stories and professional experiences.  Various stakeholders discussed the future of women entrepreneurship and introduced latest trends in entrepreneurship.

Konference "Sievietes uzņēmējdarbībā - izaicinājumi un iespējas".


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WFDSA Chairman DeVos – End of Year Message

doug-website-117As Chairman of the World Federation of Direct Selling Associations, I am proud of how global company leaders, those leading our DSAs and partners come together to address tough issues and accomplish big initiatives on a global scale.  

 I can’t help but be optimistic about the trends impacting the direct selling industry.  Traditionally, direct selling was word of mouth. In today’s digital world, integrating our presence both online and offline using digital tools and apps to run our businesses allows us to compete in the global marketplace. From the palm of their hand people can leverage their social media networks to reach more people and grow their business like never before. 

That is why I am proud of the work WFDSA committees have accomplished including, a new robust website, association performance programs, industry messaging, just to name a few.

As the we welcome in the New Year, I look forward to staying connected and building upon all the great efforts that so many of you have contributed to. Thank you.



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Peruvian Chamber of Direct Selling Celebrates “Direct Selling Day”


On November 10, 2016, the Peruvian Chamber of Direct Selling-CAPEVEDI celebrated the first “Direct Selling Day” in Peru.  The event included company executives and direct sellers of the 18 active member companies and one provisional member company.

For Jose Ramon Hernandez, president of CAPEVEDI noted that this event is very important to recognize the achievements of independent sellers. “This is the first time we have held this meeting, and we do it with a lot of affection for the effort and dedication that each of the independent sellers puts in their business every day, since it not only represents results for the associated companies, but for themselves: in the personal, professional and often in the economic “.

Among the benefits, direct selling represents a source of additional income besides what they already perceive as dependent workers, allows them to start their own business with little investment, as well as to improve the quality of life of their families.  At present, seven out of ten are engaged in this type of business, where women and men are found, regardless of their educational background or work experience; and there is a 31% who want to venture into it because of the social and economic impact it entails.


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DSA of Singapore Celebrates its 40th Anniversary


On November 23, 2016 the DSA of Singapore celebrated its 40th Anniversary.  Speakers among others included Deputy Speaker of the Singaporean Parliament  Mr. Lim Biow Chuan and WFDSA Executive Director Tamuna Gabilaia.

To mark the milestone, the President of
the Consumers Association of Singapore (CASE), company members, direct sellers and Presidents of the various DSAs gathered to celebrate this special occasion.

WFDSA presented DSAS with a plaque of appreciation for years of outstanding service to the direct selling industry.

Please click on the following link: to view highlights of the event

Please click on the following link: for photos


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Polish DSA Direct Selling Day


On October 17, 2016 the Polish DSA (PSSB) celebrated its fifth “Polish Direct Selling Day” in Warsaw, Poland.  Over 120 participants including government officials, parliamentary deputies, academicians, representatives of trade and business organizations and company executives attended the event titled “Direct Selling 2.0”.

The conference focused on several topics including the impact of new technologies, the future development of the direct selling industry and the approach towards competition, notably on the transition from product competition to experience competition.  A panel of experts from the IT field including a digital specialist, trend analyst, blogger and company executive discussed  when the border between traditional and on line sales is becoming more and more blurred and the time has come to put the emphasis on values.  Direct selling is in a position to offer at least one added value in the form of genuine and lasting relationships with the consumer.

The keynote speaker, Professor Piotr Płoszajski of the renowned Warsaw Business School, drew attention to the fact that we are now entering a world of converging sectors, strategies and business models, modular objects produced by a kind of “lego-technologies”.   He stated “the new economy takes a free market and technology for its starting point, but it is founded on values in the final run. What actually counts in business today is not what, but how we are selling things”.



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Seldia European Direct Selling Conference


On October 6, 2016, Seldia’s Annual European Direct Selling Conference took place in Brussels, Belgium.  Over 200 participants attended the event including entrepreneurs, company executives, European Union policy makers, economists and journalists.

Seldia’s new Chairman, Thomas Stoffmehl, CEO of LR Health & Beauty stated in his opening speech “that far from undermining the industry, internet technologies enabled the direct selling sector to provide even better services to customers.  Direct selling is an industry of myriad opportunities, especially now in the age of the internet”.

The plenary session included a lively CEO Panel and a presentation on how to build and manage consumer trust.  Sebastian Kotow, CEO of MindShift Lab stated “We know trust is important, but we don’t always see why”.   He explained that trust was an undervalued and poorly understood concept.

WFDSA Chairman and Amway President Doug DeVos stated in a video message that the main challenge for the industry is to do a better job telling its story. “We have got to keep it real. We need to communicate how direct selling can help. We need to be transparent about the industry and address misperceptions – we have the data and information to do that”.

The conference included four breakout sessions on “revision of the European Union legislation on consumer protection”, “social media from a compliance perspective”, “association management”  and  focus on two top European Union markets.  The conference ended with a panel discussion on how to manage a successful digital transformation.


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Dr. Thomas Stoffmehl Elected New Chairman of Seldia

dr-thomas-stoffmehl_copyright-peter-roskothen-3On October 5, 2016, the members of Seldia elected Dr. Thomas Stoffmehl, CEO of the international direct selling company LR Health & Beauty with its headquarters in Germany, as the Chairman for the next two years.

“I am looking forward to this exciting new task.  Seldia is well-prepared for the upcoming challenges and enjoys high acceptance among the decision-makers in Brussels.  Therefore, we have to actively represent our members’ interests and set standards for the industry,” stated Dr. Thomas Stoffmehl. 1 4.5 million people in Europe are involved in direct selling.  This makes Europe the third-largest market for this business model after the US, also giving it a high relevance on the job market.  “Given the great challenges that many European countries are faced with, it is equally important to me to establish direct sales as a modern business model that can be flexibly adapted to individual life situations and offers opportunities for self-determined work,” explains Dr. Thomas Stoffmehl.  Flexible working models are a big trend on the job market.  Independent entrepreneurship allows a high degree of work-life balance. Dr. Thomas Stoffmehl: “In this vein, we need to ensure transparency, establish clear framework conditions and strengthen the confidence in our sector.”

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Mexican DSA Celebrates its 50th Anniversary


On August 18th, the Mexican DSA celebrated its 50th Anniversary.  The Mexican DSA was founded in 1966 by three pioneer companies: Avon, Stanhome and Tupperware.  The celebration was well attended by past DSA presidents, member companies and consumer protection officials and representatives from the Ministry of Health and Ministry of Economy.  All attendees had the opportunity to share experiences and memories.

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