Direct Selling FAQ

How can my company join the World Federation?

The WFDSA is an association of more than 60 Direct Selling Associations (DSA) and one regional federation from around the world. The WFDSA is not comprised of individual companies, although board representatives typically do come from member companies. Companies may have access to WFDSA programs, activities and publications through membership in a DSA. If your DSA is not a member of the WFDSA and is interested in applying for membership, please refer to the following link: Membership Information. CEOs of direct selling companies that operate in 2 or more markets may join the WFDSA CEO Council. For more information on CEO Council membership please refer to the following link: CEO Council.

My company is a member of a DSA, how can I become more involved in WFDSA and/or international forums?

The WFDSA is not comprised of individual companies, although board representatives typically do come from member companies. Your CEO can join the WFDSA CEO Council which is the primary governing body of WFDSA. The CEO Council sets the Federation’s policies, approves the budget and directs the program of work

I am interested in receiving World Federation News, how can I subscribe?

World Federation News is published quarterly and is available only to WFDSA-member DSAs and their respective company members. Copies of current and past issues can be downloaded from the Members Only section of the WFDSA website World Federation News.

Can I get a list of direct selling companies around the world?

The WFDSA directory is available online in a searchable format. The WFDSA directory includes contact information of DSAs around the world, DSA-member companies, WFDSA committee members and Code Administrators.

What products and services are marketed through direct selling?

Virtually every consumer product or service can be purchased through direct selling. People who purchase through direct selling cite product quality, uniqueness and money-back guarantees as the top reasons for shopping through direct selling.

What is the difference between direct selling and direct marketing?

Direct selling is selling a product or service in either a person-to-person or party plan method. Direct marketing is catalogue sales.

What is the difference between direct selling and multilevel marketing?

Direct selling refers to a distribution method, whereas multilevel marketing refers more specifically to a type of compensation plan found in direct selling. A direct selling company that offers a multilevel compensation plan pays its representatives/distributors based not only on one’s own product sales, but on the product sales of one’s “downline” (the people a representative/distributor has brought into the business, and, in turn, the people they have brought into the business).

What is the difference between single level and multilevel compensation plans?

Single level compensation plan means a representative/distributor is compensated based solely on one’s own product sales. In a multilevel compensation plan, representatives/distributors are compensated based not only on one’s own product sales, but on the product sales of one’s downline