The WFDSA mission is to build understanding and support for direct selling worldwide. The federation supports direct selling companies and associations by:
Developing, maintaining and promoting the highest global standards for responsible and ethical conduct.
Advocating the industry’s positions and interest with governments, media and key influencers.
Serving as a trusted global resource for information on direct selling.
Facilitating interaction among direct selling executives on issues of importance to the industry.
The key objectives of the Federation is to pursue the highest level of ethical conduct in the global marketplace, fosters advocacy by partnering with government, consumer and academic leaders around the world, strengthens management of national Direct Selling Associations and promoting integration and alignment of direct selling companies.