UK DSA – ADDING VALUE TO MEMBERSHIP

Over the last twelve months the DSA in the UK has been driving through a major transformation, with the overall objective of increasing national profile whilst adding additional value to it’s member companies.

Director General, Paul Southworth said ” We exist to serve the industry as a whole, and pivotal to that is for our members to feel they receive value for the subscriptions they pay. Our prime focus is to ensure we add that value by protecting their interests, offering advice where needed and searching for new initiatives which bring member benefits.”

The last year in the UK has seen positive change built on five major platforms…..

1) PR – the engagement of a professional PR Agency has led to over 100 positive industry articles in all major national press and supported with company case studies.

National and local radio and national TV interviews with Southworth have brought excellent comments from members who truly believe our profile is moving forward.

2) WEBSITE – A completely new interactive website was launched and is contributed to on a weekly basis by web administrators identified in the companies, which has resulted in traffic moving from 20 visits per month to an average of 400 per day.

3) EDUCATION / LOBBYING – Links have now been formed with two Universities and increased Government lobbying has led to the first ever reception for Direct Selling to be held with key Ministers in the House of Parliament in July.

4) SOCIAL MEDIA – Embracing the Social Media trends has resulted in hundreds of followers to our Linkedin, Facebook, Twitter and Pinterest pages.

5) REWARDS PROGRAMME – finally our latest initiative is the launch of our first ever Rewards Programme at our annual Conference.

The programme allows Distributors and Employees in all our member companies to participate in a comprehensive programme by purchasing a pack containing a DSA lapel pin, shopping discount card for over 400 retail chains, holiday discount packages, public liability insurance and finally tax advice.

All this arrives in a DSA / Company branded pack with an explanatory CD and offers over £1000 of value for the price of just £20.

In just the first couple of weeks over 25,000 packs have been ordered.

All in all major strides have been taken in the UK with promises of much more to come over the next twelve months.