30th Edition

January / February  2016




Upcoming Events


Association Performance Program for the Asian Region will be held on March 9 – 10, 2016

Secretaries Seminar will be held on June 22 – 23, 2016

Association Performance Program for the Latin American Region will be held on July 28-29 , 2016

CEO Council Meeting will be held on November 8-9, 2016

World Congress XV will be held on October 1-3, 2017

WFDSA Ethics Committee Meeting in Paris Ethics

February 24, 2016, Chairman, Philippe Jacquelinet hosted the
WFDSA Ethics Committee in Paris, France.  Committee members met to further discuss some of the changes to the Code of Ethics related to extraterritorial effect, cooling-off and return of goods, earnings and accounts, earnings claims,
fees and other materials as a follow up to action items from the CEO Council meeting that was held on November 4, 2015 in Beijing, China.

The goal is to finalize the changes and present them to the CEO Council and Board of Delegates.



WFDSA would like to extend a warm welcome to the newest CEO Council member 

Rolf Sorg, CEO, PM-International AG

Direct Selling Australia 



The Direct Selling Association of Australia has recently rebranded as Direct Selling Australia with a fresh new look, a modern logo and
a new website. In conjunction with this rebranding Direct Selling Australia has launched a refocused marketing and promotion effort directed at corporate and field levels, and begun a long term strategy of education, marketing and member engagement to increase
awareness, understanding and acceptance of direct selling.

In addition, Direct Selling Australia is holding its 2016 annual conference from March 6-8, 2016 which will recognize the importance of
investing in people. The theme is ‘People Empowerment’ – after all, direct selling is a people industry! Our human capital is important and we need to look at how we value and empower people at corporate and field levels. The event has keynote speakers dealing
with providing the skills for empowered leadership, motivating people and empowering sellers, as well as dedicated sales and marketing sessions, digital marketing, industry performance and success and mentoring sessions.  You can view the program at

DSA of France

On February 9, 2016, the French DSA (FVD), Ms. Martine Pinville, State Minister for Trade, SME’s, Consumer Affairs and the
Social and Solidarity Economy held the 1st “Convention on Careers in Commercial Function”. Over 150 business leaders attended the event. A white paper was unveiled during the event. The white paper focuses on several topics including the commercial business
in France; the panorama of these businesses and their weight in the economy as well as the professional sector of excellence.


FVD has worked several years on the recognition and promotion by government authorities regarding the commercial function.
The white paper highlights the commitment of professionals and recommendations to the government to “re-invent the commercial function. This will enable new generations to move to commercial professions and to consider these careers during professional transition. 

Associação Brasileira de Empresas de Vendas Diretas (ABEVD) Celebrates 35 years BR


In December, ABEVD celebrated 35 years during an event that covered the history and paths taken to become one of the top 5 direct selling
markets in the world. The event included member company executives who participated in round table discussions that focused on the trends and business perspectives for direct sales in the upcoming years. Other panel discussions covered topics such as the use
of new technologies to carry out direct sales, the history of “ABEVD”, the omnichannel concept and its influence in Brazil’s e-commerce and the consumer trends in the Brazilian market.

DSA of Peru Achieves Plantinum WFDSA Global Code of Ethics Participant StatusPR


WFDSA would like to recognize the DSA of Peru for achieving the first ever Platinum participant status for the Code of Ethics
Recognition Program.  With support of the DSA of Peru (CAPEVEDI), and their continued emphasis on raising the bar on business ethics, fourteen member companies have participated in the Code of Ethics Recognition Program.


  1. Unique S.A.
  2. Natura Cosmeticos
  3. Herbalife Peru S.R.L.
  4. 4 Life Research Peru S.A.C
  5. Safed S.A.C.
  6. Leo Andes S.A.
  7. Nikken Peru S.R.L.
  8. Gogos Sport SAC
  9. Swissjust LatinoAmericana S.A.
  10. Productos Avon S.A.
  11. Forever Living Products
  12. Morinda Worldwide Peru S.R.L.
  13. Oriflame Peru S.A.
  14. Dupree Venta Directa S.A.


DSA of Chile – Legal Update

Recent legal changes in Chile have a direct effect on the social security obligations of independent employees such as the direct selling
sales forces. Law N°20,894, published on January 26th, 2016, has postponed the enforcement of a mandate addressed to independent employees to pay social security contributions and also provides amendments to certain social security regulations that are currently
in force.


As part of a large social security reform enacted on 2008, independent employees were required to enroll in the social security system
according to a gradual enforcement process, under which, starting in 2015, independent employees had been required to contribute to a pension fund(AFP), with the option to pay for health insurance. However, considering the low percentage of independent employees
that had fulfilled such obligation to pay social contributions into a pension fund based on 100% of their taxable income, Law N°20,894 has postponed the same until 2018 (tax year 2019). Before such date, independent employees will maintain the right to decide
whether or not to contribute to a pension fund. Likewise, payment of contributions for workers’ compensation insurance and for public and private and health insurance will be mandatory starting in 2018.


Among other important amendments introduced by this law, it is worth noting that collection of outstanding social security payments through
a judicial collection procedure has been eliminated. Instead, the new law indicates that such pending payments will be collected from the amounts withheld by the Chilean IRS in the following tax year.




 The WFDSA Secretaries Seminar will be held on June 22 – 23, 2016 in Stockholm, Sweden in conjunction with SELDIA’s Board of Directors
meeting for convenience.  


The purpose of the Secretaries Seminar is to provide a forum for DSA staff to exchange information on best practices in association management
and to build leadership skills. Around 20 DSA staff from the European, Latin America and Asian region will participate in this event.


For more information, please contact


CEO Council  



The next WFDSA CEO Council meeting will be held on November 8 – 9, 2016 in San Francisco, California.


WFDSA will host an informal dinner on November 7th and the cocktail reception and formal dinner on November 8th.  The full day meetings
will be held on November 8 – 9, 2016.    

For more information on the CEO Council meeting, please contact Tamuna Gabilaia at:
tgabilaia@wfdsa.org and Maureen Paniagua at:



WFDSA 2016 Global Statistical Survey (based on 2015 data)

WFDSA Chairman DeVos sent a message to DSAs and assured participants that all information collected will be kept confidential. Mr. DeVos
noted that timely statistical data is crucial in our efforts to illustrate the power of direct selling to be a global resource for empowerment.


It is important to have 100% participation to get accurate and meaningful data. The submission deadline is March 14, 2016. If you need
help, please contact Maureen Paniagua at: mpaniagua@wfdsa.org 






Has your DSA submitted their legal compendium update to


Global Threat Report


Are you updating the global industry threat report and providing this as a tool to your members?  Click Here for the online threat report:





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