DSA of Poland Update


On October 27, 2017, the Polish DSA (PSSB) in cooperation with the prestigious Warsaw School of Economics held an academic conference in Warsaw, Poland devoted to “Entrepreneurial Competences in Theory and Practice”.  Over 90 scholars, managers representing several leading economic high schools, business and industry organizations attended this informative event.  Speakers presented on topics such as the entrepreneurial attitudes of students in a number of European countries.  On behalf of the PSSB, Professor Grazyna Śmigielska of Cracow University of Economics presented on women entrepreneurship in Poland with a special focus on the direct selling industry.  She also spoke about the annual “Polish Direct Selling Day” whose theme this year was “My Time – My Business”.

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Guayaquil Entrepreneurship Fair

Ecudador Desktop 3

On October 27, 2017, the Ministry of Labor in cooperation with the DSA of Ecuador held an entrepreneurship fair at the University of the Arts of Guayaquil to promote the opportunities direct selling offers to people. More than 11,000 students attended the event. Member companies and direct sellers participated in the event. Students asked if “is this really real?” and the unanimous response of the independent direct sellers were a resounding “YES”, and you can create your own microenterprise on your own time. Major media / tv outlets covered both events.

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DSA of Ecuador Celebrates its 15th Anniversary!

Ecuador Desktop

On October 25, 2017, the Ecuadorian DSA (AEVD) celebrated its 15th Anniversary in conjunction with the gala dinner and awards ceremony.  Keynote speakers among others included the first lady of Ecuador Rocio Gonzalez de Moreno, the first lady of Quito Maria Fernanda Pacheco and WFDSA Executive Director Tamuna Gabilaia.

During her presentation, the First lady of Ecuador Rocio Gonzalez de Moreno recognized direct sellers, especially women who are engaged in direct selling. She also stated that the national government supports start-ups in the interest of the country’s economic development. First Lady  María  Fernanda Pacheco spoke about an important initiative to help senior citizens start their own business. She highlighted the importance of taking direct selling as a model of success and applying it to seniors. Tamuna Gabilaia presented on the global direct selling industry.

WFDSA presented AEVD with a plaque of appreciation for years of outstanding service to the direct selling industry.

Click on the link below for photos of the event:

Ecuador 8

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WFDSA raised 42,000 Euros for SIPAR Charity



WFDSA raised 42,000 Euros for SIPAR during the World Congress XV Gala Dinner in Paris, France.  SIPAR is a French NGO that works toward the reconstruction of Cambodia through education of the youth. SIPAR builds school libraries and mobile libraries in Cambodia.  You can find more information regarding their organization at:

WFDSA would like to thank the following people who contributed to SIPAR:

Doug DeVos, WFDSA Immediate Past Chair, Vice Chairman, Amway

Magnus Brannstrom, WFDSA Chairman, Oriflame

Graeme Clegg, New Image

Gregg Corella, Exigo

Charlene, Chiang, NuSkin

Kim Drabik, Amway, WFDSA Advocacy Chair

Joao Paulo Ferreira, Natura Cosmetics

Dora Hoan, Bestworld, WFDSA Secretary

David Holl, Mary Kay, WFDSA Treasurer

Philippe Jacquelinet, Captin Tortue, WFDSA Ethics Chair

Calvin S. Johnston, Luminex

Jinyuan Li, Tiens Group

Céline Monnier, PartyLite

Philippe Sannejean, Elora

John Sherk, Amway

Rolf Sorg, PM International

Doreen Tan, Bestworld

Harry Yeung, Infinitus Company Ltd.

SL Woo, Perfect (China) Co., Ltd

Kay Zanotti, Arbonne


(Rolf and Vicki Sorg)


(Graeme Clegg)


(Aijun Li)


(Dora Hoan)

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WFDSA Announced Prestigious Awards during the World Congress XV Gala Dinner

WFDSA announced the direct selling industry’s most prestigious awards during the World Congress XV Gala Dinner in Paris, France.

The WFDSA Code Administrators Award was given to Paul Dobson, former United Kingdom DSA Code Administrator.  The Code Administrator is an independent third party, administers Code complaints and ensures that all companies which belong to DSA comply with provisions of the Code.

United Kingdom

Congratulations Paul Dobson!

The WFDSA Global Award for Industry Research was given to Judy Jones, a veteran of the direct selling industry and Amway.  She is current Chair of the USDSA Industry Research Committee, as well as Chair of the WFDSA Global Research team since 2009.


Congratulations Judy Jones!

The WFDSA Distinguished Award was given to Dora Hoan, WFDSA Secretary and CEO and Co-Founder of Best World Lifestyle.  Dora contributes greatly to the global direct selling industry.

Dora has successfully led Best World International, the only direct selling company to be listed in Singapore Stock Exchange.  With more than 40 years of experience in direct selling and business management.  Dr Dora Hoan has also won numerous honors for entrepreneurship awards, including Forbes’ 2008 Asian Outstanding Women Entrepreneur Award.  She is the President of Direct Selling Association of Singapore since 2015, former WFDSA Association Services Chairman.


Congratulations Dora Hoan!

 The second recipient of the Distinguished Service Award was given to Marie Lacroix, Director Internal Affairs in Seldia, the European Direct Selling Association.  She also is a member of the WFDSA Sub-Committee on Industry Research.


Congratulations Maire Lacroix!  

The WFDSA Lifetime Achievement Award was given to Truman Hunt, Former CEO of Nu Skin, Past WFDSA Chairman and Secretary.  Truman has led our industry for years and is a true leader!


Rich Hartvigsen, Nu Skin General Counsel and WFDSA former Global Regulatory Affairs Chairman accepted the award on Truman’s behalf.




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WFDSA Announced Winners of the DSA Innovation Program Awards during the World Congress XV Gala Dinner

WFDSA Announced Winners of the DSA Innovation Program Awards during the World Congress XV Gala Dinner in Paris, France.

The First place award went to the DSA of Russia for its multi-year public-private partnership initiative “Entrepreneurs and Consumers – Steps towards each Other”.  This event has made an outstanding contribution in raising awareness of direct selling in Russia.  The event is so impactful, that it helped to make a change at the public policy level.


Congratulations to the DSA of Russia!

The second place award went to the DSA of Malaysia and the DSA of Poland.   The second place award went to the DSA of Malaysia for setting up the “Ethics Council of Malaysia” which consists of DSA, Code Administrator, representatives from Domestic Trade Ministry and other important bodies.


Congratulations to the DSA of  Malaysia!

Another second place recipient is the DSA of Poland for “Polish Direct Selling Day”.  This is an event which annually gathers representatives from government, academia, consumer groups and media and helps to spread the message about the direct selling industry and helps to showcase the DSA as the watchdog for the direct selling industry.

The third place award went to the DSA of Ecuador for the “Direct Selling Promotional Campaign”.  The DSA found an innovative way to partner with educational institutions and reach out to younger generation and university students to show the opportunities that the direct selling industry offers.


Congratulations to the DSA of  Ecuador!

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French DSA Hosts most unforgettable WFDSA XV World Congress!

Philippe and Jacques

WFDSA would like to extend a special thanks and congratulations to our gracious host, DSA of France for hosting the most unforgettable, insightful, fascinating WFDSA XV World Congress! Our deepest gratitude from the entire global community to you!

WFDSA Awards 

WFDSA recognized the DSA of Peru and DSA of Ukraine during the World Congress XV Gala Dinner in Paris, France. These DSAs received the WFDSA Global Code of Ethics Multi-Year Platinum Participant Award.  The objective of this initiative is to even further promote and communicate the Code of Ethics and the protections it offers to the widest audience possible beyond the requirements of the Code.

Peru Webiste

Congratulations to the DSA of Peru!


Congratulations to the DSA of Ukraine!


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Oriflame CEO and President Magnus Brännström named Chairman of the World Federation of Direct Selling Associations

The World Federation of Direct Selling Associations (WFDSA), a global trade organization representing more than 60 national direct selling associations, today announced Oriflame CEO and President Magnus Brännström will serve as the organization’s Chairman through October 2020. Brännström assumes the role of Chairman from Doug DeVos, President of Amway.

“I am very honoured and privileged to serve the direct selling industry as Chairman of the World Federation of Direct Selling Associations during these exciting times. The world is going through digital transformation. I believe the direct selling, with its communities of people united by a joint purpose, is more relevant than ever for empowering entrepreneurship through offering quality products and services. I look forward to continue to build and develop on my predecessors’ long legacy of improving the standards of the global direct selling industry,” said Magnus Brännström.

Previously Brännström was the Vice Chairman of WFDSA. He also held the position as Chairman of SELDIA, the European Direct Selling Association.

“It’s been a tremendous honour to serve as Chairman of WFDSA for the past three years. None of our goals could have been accomplished without strong partnerships and the support of the direct selling associations around the world”, said outgoing Chairman Doug De Vos. “Direct selling is in good hands under the leadership of Magnus Brännström. I have never been more confident and optimistic about the future of our industry.”

 About the WFDSA

Founded in 1978, the WFDSA is the global trade association for the USD$182.6 billion direct selling industry, serving more than 60 national direct selling associations and their member companies. Direct selling involves the marketing of products and services directly to consumers in a face-to-face manner, away from permanent retail locations. For more information, please visit

About Oriflame

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.2 billion




















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WFDSA Association Performance program for the Latin America Region


On July 20 – 21, 2017, the DSA of Costa Rica hosted WFDSA’s Association Performance Program for the Latin America DSAs in San Jose, Costa Rica. Secretaries and company executives from all over the Latin and Central America region participated in the event.  This marked the 15th anniversary of the APP events.  The format of the seminar was very interactive. The seminar focused on various issues, including exchange of best practices, DSA performance standards, new initiatives and discussion on case studies.  The seminar was very productive and WFDSA would like to extend special thanks to its gracious host –DSA of Costa Rica.

Click on the link below to view photos from the event:

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DSA of South Africa Annual Awards Luncheon

Ernest du Toit receives the Hall of Fame Award from Cornelle van Graan (2)

 In a South African economy facing a third possible downgrade, mounting living costs and scarce jobs opportunities, it’s reassuring that the direct selling industry is one of the few sectors showing positive growth over the past 18 months.  Growing by 18.6% in 2016 over the previous year, the South African direct selling industry is home to an estimated 1.3 million independent business owners.  On July 18th, these positive results were announced at the annual awards luncheon.

Over 300 delegates attended the event.  Justin Cohen a motivational speaker spoke about the peak performance for success.  DSA Vice Chairperson Cornélle van Graan presented on initiatives such as women entrepreneurs and social media.  DSA Chairman Ernest du Toit presented the industry statistics.  Keynote speaker Khanyisile Kweyama presented on the importance of reputation management and ethics.

During the awards luncheon, Ernest was presented with the DSA SA Hall of Fame Award.  The award honors individuals who have dedicated significant years of service and have made considerable contributions to the DSA and the industry in South Africa.  Ernest became a DSA Director in 2002 and is one of the longest serving Directors of the DSA having served a total of 14 years.  He held the position of DSA Vice Chairman for 6 years and was elected as Chairman of the DSA in July 2015.  He stepped down as Chairman in July.

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