WFDSA raised 42,000 Euros for SIPAR Charity



WFDSA raised 42,000 Euros for SIPAR during the World Congress XV Gala Dinner in Paris, France.  SIPAR is a French NGO that works toward the reconstruction of Cambodia through education of the youth. SIPAR builds school libraries and mobile libraries in Cambodia.  You can find more information regarding their organization at:

WFDSA would like to thank the following people who contributed to SIPAR:

Doug DeVos, WFDSA Immediate Past Chair, Vice Chairman, Amway

Magnus Brannstrom, WFDSA Chairman, Oriflame

Graeme Clegg, New Image

Gregg Corella, Exigo

Charlene, Chiang, NuSkin

Kim Drabik, Amway, WFDSA Advocacy Chair

Joao Paulo Ferreira, Natura Cosmetics

Dora Hoan, Bestworld, WFDSA Secretary

David Holl, Mary Kay, WFDSA Treasurer

Philippe Jacquelinet, Captin Tortue, WFDSA Ethics Chair

Calvin S. Johnston, Luminex

Jinyuan Li, Tiens Group

Céline Monnier, PartyLite

Philippe Sannejean, Elora

John Sherk, Amway

Rolf Sorg, PM International

Doreen Tan, Bestworld

Harry Yeung, Infinitus Company Ltd.

SL Woo, Perfect (China) Co., Ltd

Kay Zanotti, Arbonne


(Rolf and Vicki Sorg)


(Graeme Clegg)


(Aijun Li)


(Dora Hoan)

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WFDSA Announced Prestigious Awards during the World Congress XV Gala Dinner

WFDSA announced the direct selling industry’s most prestigious awards during the World Congress XV Gala Dinner in Paris, France.

The WFDSA Code Administrators Award was given to Paul Dobson, former United Kingdom DSA Code Administrator.  The Code Administrator is an independent third party, administers Code complaints and ensures that all companies which belong to DSA comply with provisions of the Code.

United Kingdom

Congratulations Paul Dobson!

The WFDSA Global Award for Industry Research was given to Judy Jones, a veteran of the direct selling industry and Amway.  She is current Chair of the USDSA Industry Research Committee, as well as Chair of the WFDSA Global Research team since 2009.


Congratulations Judy Jones!

The WFDSA Distinguished Award was given to Dora Hoan, WFDSA Secretary and CEO and Co-Founder of Best World Lifestyle.  Dora contributes greatly to the global direct selling industry.

Dora has successfully led Best World International, the only direct selling company to be listed in Singapore Stock Exchange.  With more than 40 years of experience in direct selling and business management.  Dr Dora Hoan has also won numerous honors for entrepreneurship awards, including Forbes’ 2008 Asian Outstanding Women Entrepreneur Award.  She is the President of Direct Selling Association of Singapore since 2015, former WFDSA Association Services Chairman.


Congratulations Dora Hoan!

 The second recipient of the Distinguished Service Award was given to Marie Lacroix, Director Internal Affairs in Seldia, the European Direct Selling Association.  She also is a member of the WFDSA Sub-Committee on Industry Research.


Congratulations Maire Lacroix!  

The WFDSA Lifetime Achievement Award was given to Truman Hunt, Former CEO of Nu Skin, Past WFDSA Chairman and Secretary.  Truman has led our industry for years and is a true leader!


Rich Hartvigsen, Nu Skin General Counsel and WFDSA former Global Regulatory Affairs Chairman accepted the award on Truman’s behalf.




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WFDSA Announced Winners of the DSA Innovation Program Awards during the World Congress XV Gala Dinner

WFDSA Announced Winners of the DSA Innovation Program Awards during the World Congress XV Gala Dinner in Paris, France.

The First place award went to the DSA of Russia for its multi-year public-private partnership initiative “Entrepreneurs and Consumers – Steps towards each Other”.  This event has made an outstanding contribution in raising awareness of direct selling in Russia.  The event is so impactful, that it helped to make a change at the public policy level.


Congratulations to the DSA of Russia!

The second place award went to the DSA of Malaysia and the DSA of Poland.   The second place award went to the DSA of Malaysia for setting up the “Ethics Council of Malaysia” which consists of DSA, Code Administrator, representatives from Domestic Trade Ministry and other important bodies.


Congratulations to the DSA of  Malaysia!

Another second place recipient is the DSA of Poland for “Polish Direct Selling Day”.  This is an event which annually gathers representatives from government, academia, consumer groups and media and helps to spread the message about the direct selling industry and helps to showcase the DSA as the watchdog for the direct selling industry.

The third place award went to the DSA of Ecuador for the “Direct Selling Promotional Campaign”.  The DSA found an innovative way to partner with educational institutions and reach out to younger generation and university students to show the opportunities that the direct selling industry offers.


Congratulations to the DSA of  Ecuador!

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WFDSA recognized the DSA of Peru and DSA of Ukraine during the World Congress XV Gala Dinner

WFDSA recognized the DSA of Peru and DSA of Ukraine during the World Congress XV Gala Dinner in Paris, France. These DSAs received the WFDSA Global Code of Ethics Multi-Year Platinum Participant Award.  The objective of this initiative is to even further promote and communicate the Code of Ethics and the protections it offers to the widest audience possible beyond the requirements of the Code.

Peru Webiste

Congratulations to the DSA of Peru!


Congratulations to the DSA of Ukraine!


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Oriflame CEO and President Magnus Brännström named Chairman of the World Federation of Direct Selling Associations

The World Federation of Direct Selling Associations (WFDSA), a global trade organization representing more than 60 national direct selling associations, today announced Oriflame CEO and President Magnus Brännström will serve as the organization’s Chairman through October 2020. Brännström assumes the role of Chairman from Doug DeVos, President of Amway.

“I am very honoured and privileged to serve the direct selling industry as Chairman of the World Federation of Direct Selling Associations during these exciting times. The world is going through digital transformation. I believe the direct selling, with its communities of people united by a joint purpose, is more relevant than ever for empowering entrepreneurship through offering quality products and services. I look forward to continue to build and develop on my predecessors’ long legacy of improving the standards of the global direct selling industry,” said Magnus Brännström.

Previously Brännström was the Vice Chairman of WFDSA. He also held the position as Chairman of SELDIA, the European Direct Selling Association.

“It’s been a tremendous honour to serve as Chairman of WFDSA for the past three years. None of our goals could have been accomplished without strong partnerships and the support of the direct selling associations around the world”, said outgoing Chairman Doug De Vos. “Direct selling is in good hands under the leadership of Magnus Brännström. I have never been more confident and optimistic about the future of our industry.”

 About the WFDSA

Founded in 1978, the WFDSA is the global trade association for the USD$182.6 billion direct selling industry, serving more than 60 national direct selling associations and their member companies. Direct selling involves the marketing of products and services directly to consumers in a face-to-face manner, away from permanent retail locations. For more information, please visit

About Oriflame

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.2 billion




















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WFDSA Association Performance program for the Latin America Region


On July 20 – 21, 2017, the DSA of Costa Rica hosted WFDSA’s Association Performance Program for the Latin America DSAs in San Jose, Costa Rica. Secretaries and company executives from all over the Latin and Central America region participated in the event.  This marked the 15th anniversary of the APP events.  The format of the seminar was very interactive. The seminar focused on various issues, including exchange of best practices, DSA performance standards, new initiatives and discussion on case studies.  The seminar was very productive and WFDSA would like to extend special thanks to its gracious host –DSA of Costa Rica.

Click on the link below to view photos from the event:

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DSA of South Africa Annual Awards Luncheon

Ernest du Toit receives the Hall of Fame Award from Cornelle van Graan (2)

 In a South African economy facing a third possible downgrade, mounting living costs and scarce jobs opportunities, it’s reassuring that the direct selling industry is one of the few sectors showing positive growth over the past 18 months.  Growing by 18.6% in 2016 over the previous year, the South African direct selling industry is home to an estimated 1.3 million independent business owners.  On July 18th, these positive results were announced at the annual awards luncheon.

Over 300 delegates attended the event.  Justin Cohen a motivational speaker spoke about the peak performance for success.  DSA Vice Chairperson Cornélle van Graan presented on initiatives such as women entrepreneurs and social media.  DSA Chairman Ernest du Toit presented the industry statistics.  Keynote speaker Khanyisile Kweyama presented on the importance of reputation management and ethics.

During the awards luncheon, Ernest was presented with the DSA SA Hall of Fame Award.  The award honors individuals who have dedicated significant years of service and have made considerable contributions to the DSA and the industry in South Africa.  Ernest became a DSA Director in 2002 and is one of the longest serving Directors of the DSA having served a total of 14 years.  He held the position of DSA Vice Chairman for 6 years and was elected as Chairman of the DSA in July 2015.  He stepped down as Chairman in July.

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World Federation of Direct Selling Associations (WFDSA) record-setting 2016 retail sales of USD 182.6 billion

On June 4, 2017, the World Federation of Direct Selling Associations (WFDSA) announced year-end 2016 figures, which set a record. THANKS to all local DSAs, their member companies, members of the Global Research Subcommittee, and to outside third party vendor Nathan Associates for devoted support for the annual data gathering process.

Following are highlights of the announcement:

  • In 2016, global direct sales increased 1.9% … from US$179.2 billion in 2015 to $182.6 billion in 2016, a new global record.
  • The global growth was driven by increases in all regions. As well, 81% of countries around the world showed sales increases.
  • Not only was there year-over-year growth, but the direct selling channel has shown sustained growth with a 3-year compound annual growth rate (CAGR) of 5.2% (2013-2016).
  • The story of sustained growth over time is one that can be told in all regions:
    • Asia-Pacific, which accounts for 46% of global direct sales, shows a 3-year CAGR of 6.7% for the period from 2013 to 2016.
    • Americas, accounting for 33% of global sales, shows a 3-year CAGR of 3.3%.
    • Europe, with 20% of global sales, has a CAGR of 4.9%,
    • And Africa-Middle East, at about 1% of global sales, has a CAGR of 6.0%.
  • Sales were generated by the world’s 107 million independent representatives, another record. These are the career-minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company, as well as the part-time micro-entrepreneurs who earn extra income by doing so. This sales force of independent representatives was up 3.1% year-over-year.
  • Accounting for 80% of global sales are the world’s Top 10 direct selling markets: United States, China, Korea, Germany, Japan, Brazil, Mexico, Malaysia, France, and United Kingdom.
  • Direct Selling shows success in both advanced and developing economies: Of the Top 10 markets, 6 are Advanced economies and 4 are Developing economies, according to the International Monetary Fund.
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WFDSA Supported the Fifth French DSA (FVD) Academic Seminar on “Innovation and Commerce” in Paris



WFDSA supported the fifth French DSA (FVD) Academic Seminar on the sharing economy which took place at the IAE Gustave Eiffel of Creteil on May 30, 2017.  Over 100 from academics, business, government and direct selling executives attended this informative event.  WFDSA Executive Director Tamuna Gabilaia presented on the global direct selling industry, trends on the collaborative economy and entrepreneurship initiatives.

“I believe that in our companies, our profession and our channel of distribution, we must be able to think, to prepare for the future, to have a strategic vision and to react according to the economic policies that are presented. These symposia are perfectly adapted to reactivity to the promotion of the heads of our federation, our guests as well as the academics who allow to have an enlargement of points of view which are always extremely interesting. “Jean-Georges Vernet – President of French DSA

TG Paris

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Middle East Direct Selling Forum


The first ever Middle East Direct Selling Forum organized by the United Arab Emirates DSA (UAE DSA) and supported by WFDSA was held on March 28, 2017 in Dubai.   The Department of Economic Development, Dubai Chamber of Commerce & Industry, Department of Tourism and Commerce Marketing fully supported the event as well.

WFDSA Executive Director Tamuna Gabilaia presented on the global state of the direct selling industry.  There was a panel discussion focusing on international experiences in direct selling in Australia, New Zealand and Malaysia from WFDSA Association Services Chair Garth Wyllie, Executive Director of DSA of Australia Gillian Stapleton and Executive Director of Malaysian DSA Lawrence Cheah.

Kelly School Institute for International Business LaVonn Schlegel and University of Monash Dr. Rowan Kennedy and General Secretary of the French DSA Jacques Cosnefroy discussed working with the academia and developing direct selling programs.

WFDSA Association Advisory Council for the Asian Pacific Region Melissa Qujano, Tamuna Gabilaia and Jacques Cosnefroy discussed the industry ethics and best practices.

Over 150 participants from DSAs, member company executives, government officials and academia from the Asia / Pacific region and other regions attend the event.


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