Global Statistics

NEW: WFDSA 2024 STATS Report

2024 was a watershed moment for the world in many ways – and in the direct selling industry, we began to see cautiously optimistic signs of future growth.

WFDSA is proud to release its annual STATS report – the definitive global and national market statistics and data report for the direct selling industry.

PLEASE NOTE: ANY USE OF THE DATA OR INSIGHTS MUST BE PROPERLY CREDITED AND ATTRIBUTED TO WFDSA.

WFDSA 2024 STATS Report

Download a copy of the report HERE

Fast Facts

2024 Global Retail Sales: $163.9 billion (essentially flat from 2023)

Top 10 Markets:

1. U.S.
2. Germany
3. China
4. Korea
5. Malaysia
6. Japan
7. Brazil
8. Mexico
9. France
10. Taiwan

Biggest Movers:
↑ : Argentina, China, Colombia, Malaysia, Russia, and the UK
↓ : Canada, Indonesia, Japan, Korea, and Thailand

Share:
21 markets posted sales of $1 billion or more, accounting for 92% of global sales

Regions:
Asia/Pacific: 40.3%
Americas including North America: 37.3%
Europe: 21.6%
Africa/Middle East: 0.08%

Key Sectors: Wellness, Cosmetics & Personal Care, Household Goods & Durables

Independent Contractors: 104.3 million (up 0.1%); 72.1% female.

Age Cohorts:
18-24: 6.9%
25 to 34: 16.4%.
35 to 44: 24.1%
45 to 54: 24.1%
55-64: 18.1%
65+: 10.3% were 65 or older

More information can be found in our report – download a copy HERE

If you have questions, please do not hesitate to contact info@wfdsa.org

World Federation Statistical Database (2021-2024) – The official source for all WFDSA statistical data

Here, you will find:

4 years of historical data for Direct Selling globally, by region and by country

re-stated data and actual data which has later replaced initial estimates

data on Retail Sales, Independent Representatives and more

year-over-year percentage changes and 3-year compound annual growth rates, based on local currency

Please note that Sales are expressed as Estimated Retail Sales excluding VAT and represent the entire industry unless otherwise stated. Constant USD for the most recent year is used to convert figures to a common currency, thus eliminating the impact of currency fluctuation; exchange rates are average annual rates from International Monetary Fund (secondarily from OANDA)