Ethics are the “rules of the road” for our industry, ensuring that we have consistent, legal and professional standards of operations, conduct and compliance across borders, companies, business models and sectors.
Ethics, in addition to our human-centered approach, build trust and credibility in direct selling. WFDSA is the arbiter of the Global Code of Ethics for direct selling, which serves as a basis for how the industry should work. Our Code is the gold standard for many governments regulating direct selling, as well as companies, DSAs and distributors.
The Code works as well as all of us cooperating to implement it consistently, faithfully and improving on it continuously. Our Ethics Committee reviews the Code annually, based on factors including feedback from our stakeholders as well as changes in the regulatory and business landscapes, and all member DSAs are required to be certified in the Code regularly, as well as having dedicated Code Administrators to ensure legal, regulatory and operational rigor.
Below, please find key tools to help you.
The WFDSA Global Code of Ethics
You will find the latest version, updated September 2025, of the Code here
Global Code of Ethics Training and Certification
Global Code of Ethics training and certification courses and instructions can be found here. These are only for WFDSA members.
All WFDSA Executive Directors (or equivalents) and Code Administrators are required to take and pass the basic training course on a regular basis.
Code Administrators are further required to take and pass the additional course. This is optional for Executive Directors.
Additional Resources
Not sure what a Code Administrator is? Please log in here for a description.
Need help with a complaint? Please click here.