Direct Sales Hackathon: Innovation Driving the Future of Direct Selling

The Direct Sales Hackathon, organized by The DSA of Brazil (ABEVD) on October 24-25, 2024 at InovaMack, brought together over 180 participants to explore innovative solutions for the direct sales sector. With 27 final projects presented, the event showcased strong engagement from a new generation eager to modernize the industry. Winners received cash prizes and project incubation opportunities, underscoring the sector’s commitment to fostering innovation.

Supported by DSA member companies, the hackathon featured lectures and mentoring sessions with industry experts, offering valuable insights and practical knowledge. This initiative strengthened ties between the university, ABEVD, and the market while promoting entrepreneurship and technology-driven growth in direct selling.

The event highlighted technology as a vital force for competitiveness and progress in the sector, paving the way for a future where innovation and direct sales go hand in hand.