Global Statistics
The World Federation of Direct Selling Associations (WFDSA) is pleased to present industry sales and sales force figures for 2023.
Sales figures are expressed at Estimated Retail level and exclude Value Added Tax. Except as footnoted, figures for sales and independent representatives are based on the entire industry.
Sales figures for 2023 are expressed in US Constant 2023 Dollars to exclude the impact of foreign exchange and ensure comparability. WFDSA uses average annual exchange rates from the International Monetary Fund to convert data from local currency to the common currency, US dollars.
NOTE: If you have questions, please do not hesitate to contact info@wfdsa.org
World Federation Statistical Database (2020-2023) – The official source for all WFDSA statistical data
Here, you will find:
4 years of historical data for Direct Selling globally, by region and by country
re-stated data and actual data which has later replaced initial estimates
data on Retail Sales, Independent Representatives and more
year-over-year percentage changes and 3-year compound annual growth rates, based on local currency
Please note that Sales are expressed as Estimated Retail Sales excluding VAT and represent the entire industry unless otherwise stated. Constant USD for the most recent year is used to convert figures to a common currency, thus eliminating the impact of currency fluctuation; exchange rates are average annual rates from International Monetary Fund (secondarily from OANDA)