WFDSA Announces New Statistical Publication: WFDSA STATS

Dear Colleagues,

I am thrilled to announce the launch of our latest initiative, the first edition of the WFDSA’s annual Global Direct Selling Statistical Data publication. This comprehensive report provides invaluable insights into the performance, trends and impact of direct selling on a global scale.

This annual publication showcases global, regional, and country-specific results, including delving into the trends and dynamics of product categories. We believe this will be a powerful resource for all of you, offering a wealth of knowledge to support informed decision-making for your DSAs and all our member companies.

The Global Research Sub-Committee works hard every year to develop the data. This new publication, empowering our members with reliable statistical information would not be possible without their dedication and commitment.  So, I take this moment to acknowledge the hard-working team that delivers this information to us annually.

I also wish to express my sincere appreciation to the heads of the Direct Selling Associations for working closely with WFDSA to make this publication a reality. Our collective collaboration has been pivotal in ensuring the accuracy and relevance of the data presented.

As we all know, statistics play a vital role in showcasing the significant contributions of direct selling to various economies and countries where we conduct business. Moreover, it is a powerful tool for our outreach efforts with external stakeholders.

As WFDSA chairman, I take great pride in the direct selling industry’s strength, resilience and innovation.. Let us, together, reimagine, reinvent and redefine our industry as we navigate around and within the evolving challenges and opportunities.

Thank you all for your continued support.

Warm wishes,

Roger Barnett