We loved this article by Chaosmap and below is an excerpt.
According to Chaosmap, social media serves as a big and effective marketing and customer service tool to cater to people’s needs and promote your business as well.
Here are eights steps to start your social media plan:
1. Importance of a Social Media Plan
Promotions have always been a staple for any business. They help grow awareness and create excitement around your products and services. Since people get almost all information they need using the Internet, a business without a social media marketing strategy is as good as dead.
Social networking sites are platforms where you can reach your audience in a more personal and affordable way, so use them as efficiently as you can. Planning is necessary and significant to come up with a unique approach that will carry your business to new heights. Here are some important points when planning your social media marketing strategy.
2. Setting Goals
What is your purpose behind doing this?
Having a certain reason and one specific goal in mind is the first vital step in planning. Understanding what you want to achieve will keep you focused and determined in reaching your desired milestone. Some of the most common (and precise) goals include building brand awareness, offering customer services, developing loyalty, and driving sales.
If you are just starting, you may want to focus on building product awareness first. People only share and talk about interesting and impressive stuff, so building up your products or services should be your first goal.
For the full text click here: http://chaosmap.com/blog/and then come back to us to tell us what you think.