End of Year Message – WFDSA Chairman – Roger Barnett

Dear Colleagues:

As we approach the end of 2020, I want to extend my sincere gratitude to all of you who make our industry great – company executives, DSA leaders, WFDSA Board of Delegates, AAC members and staff, and of course all of our representatives.  Thank you for your commitment and dedication to WFDSA and for all the time, effort, and passion you put into our direct selling industry.

This year has been one of the most challenging years in recent history.  Our thoughts and prayers go out to all those who have lost loved ones, and also to all those who have lost their livelihood.  We are grateful to be able to now see the light at the end of the tunnel, even though the next few months will be very challenging for so many. So much has changed as a result of the pandemic, and all businesses need to accelerate their transformation in order to meet the needs of the future. Our industry is no exception.  This is the right moment to Reimagine, Reinvent, and Redefine the role and contribution of direct selling for the next decade and elevate the reputation of our industry and expand our impact.

We have a tremendous opportunity to:

 –  Reimagine what direct selling means in the digital world, to provide even greater connection and support to millions around the world.

 –  Reinvent who is a direct seller and how we compensate them, so we can expand the number of people we impact in the future, and be even more inclusive than today.

 –  Redefine the image of direct selling by quantifying our impact on creating a diverse, powerful, inclusive economy for all.

I look forward to the many accomplishments we will make together during the next three years, and I would like to thank the incredible members of our operating committees who have agreed to devote their time and energy to Reimagine, Reinvent and Redefine direct selling.

I sincerely hope we can meet in person in 2021 and I look forward to speaking to each and every member to thank you personally for all that you do to promote the direct selling industry.

Wishing you a new year filled with health, joy, and happiness.

Warm regards,

Roger Barnett