China’s State Administration of Industry and Commerce (SAIC) called a meeting on December 7-8 in Shanghai, to discuss the development of direct selling in China.  Chaired by SAIC Vice-Minister Wang Jiangping, and with participation by leaders from the WFDSA, USDSA, SELDIA, DSAs in Malaysia, Korea, Taiwan and Hong Kong, the industry’s global CEOs, and representatives of relevant government ministries and research institutes, this was a landmark event for the direct selling industry in China, as well as, potentially, the beginning of ongoing dialogue and exchanges between the SAIC and the DSA community.  Key discussion focuses included the need to update the regulations, the basis for trust, and potential integration with digital commerce.  Aside from substantive discussions and networking, conference participants also visited Amway’s Botanical Research Center and its Experience Center, and the manufacturing facilities of the Chinese company Longliqi.