The CEO Council is the main governing body of the Federation, which has the purpose of supervision, control and direction over the activities and affairs of the federation and which determines its policies, budget and program of work; nominates the chairman from CEO Council membership for approval by the Board. It consists of the CEOs of the leading multinational direct selling companies. The CEO Council is also “the” forum where global leaders of direct selling companies can come together, at the highest levels, to meet head on the unique challenges and opportunities for direct sellers. The CEO Council usually meets once a year, in an appealing and convenient location, for candid and constructive discussions about issues of common interest.
CEO Council representative must:
Commit to the principles of the codes of ethics of direct selling
Have his / her company be or pledge to be an applicant or full member of at least 75% of the DSAs in countries in which it does business
Disclose in his / her Council application (renewal) all regulatory actions related to the company’s marketing practices
Ensure his / her company pays its dues upon application / renewal and in a timely fashion annually
CEO Council funds account for over 95 percent of WFDSA revenue.