World Federation of Direct Selling Associations (WFDSA) record-setting 2016 retail sales of USD 182.6 billion

On June 4, 2017, the World Federation of Direct Selling Associations (WFDSA) announced year-end 2016 figures, which set a record. THANKS to all local DSAs, their member companies, members of the Global Research Subcommittee, and to outside third party vendor Nathan Associates for devoted support for the annual data gathering process.

Following are highlights of the announcement:

  • In 2016, global direct sales increased 1.9% … from US$179.2 billion in 2015 to $182.6 billion in 2016, a new global record.
  • The global growth was driven by increases in all regions. As well, 81% of countries around the world showed sales increases.
  • Not only was there year-over-year growth, but the direct selling channel has shown sustained growth with a 3-year compound annual growth rate (CAGR) of 5.2% (2013-2016).
  • The story of sustained growth over time is one that can be told in all regions:
    • Asia-Pacific, which accounts for 46% of global direct sales, shows a 3-year CAGR of 6.7% for the period from 2013 to 2016.
    • Americas, accounting for 33% of global sales, shows a 3-year CAGR of 3.3%.
    • Europe, with 20% of global sales, has a CAGR of 4.9%,
    • And Africa-Middle East, at about 1% of global sales, has a CAGR of 6.0%.
  • Sales were generated by the world’s 107 million independent representatives, another record. These are the career-minded entrepreneurs who build their own businesses marketing the products/services of a Direct Selling company, as well as the part-time micro-entrepreneurs who earn extra income by doing so. This sales force of independent representatives was up 3.1% year-over-year.
  • Accounting for 80% of global sales are the world’s Top 10 direct selling markets: United States, China, Korea, Germany, Japan, Brazil, Mexico, Malaysia, France, and United Kingdom.
  • Direct Selling shows success in both advanced and developing economies: Of the Top 10 markets, 6 are Advanced economies and 4 are Developing economies, according to the International Monetary Fund.
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WFDSA Supported the Fifth French DSA (FVD) Academic Seminar on “Innovation and Commerce” in Paris



WFDSA supported the fifth French DSA (FVD) Academic Seminar on the sharing economy which took place at the IAE Gustave Eiffel of Creteil on May 30, 2017.  Over 100 from academics, business, government and direct selling executives attended this informative event.  WFDSA Executive Director Tamuna Gabilaia presented on the global direct selling industry, trends on the collaborative economy and entrepreneurship initiatives.

“I believe that in our companies, our profession and our channel of distribution, we must be able to think, to prepare for the future, to have a strategic vision and to react according to the economic policies that are presented. These symposia are perfectly adapted to reactivity to the promotion of the heads of our federation, our guests as well as the academics who allow to have an enlargement of points of view which are always extremely interesting. “Jean-Georges Vernet – President of French DSA

TG Paris

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Middle East Direct Selling Forum


The first ever Middle East Direct Selling Forum organized by the United Arab Emirates DSA (UAE DSA) and supported by WFDSA was held on March 28, 2017 in Dubai.   The Department of Economic Development, Dubai Chamber of Commerce & Industry, Department of Tourism and Commerce Marketing fully supported the event as well.

WFDSA Executive Director Tamuna Gabilaia presented on the global state of the direct selling industry.  There was a panel discussion focusing on international experiences in direct selling in Australia, New Zealand and Malaysia from WFDSA Association Services Chair Garth Wyllie, Executive Director of DSA of Australia Gillian Stapleton and Executive Director of Malaysian DSA Lawrence Cheah.

Kelly School Institute for International Business LaVonn Schlegel and University of Monash Dr. Rowan Kennedy and General Secretary of the French DSA Jacques Cosnefroy discussed working with the academia and developing direct selling programs.

WFDSA Association Advisory Council for the Asian Pacific Region Melissa Qujano, Tamuna Gabilaia and Jacques Cosnefroy discussed the industry ethics and best practices.

Over 150 participants from DSAs, member company executives, government officials and academia from the Asia / Pacific region and other regions attend the event.


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Middle East Direct Selling Forum


The first ever Middle East Direct Selling Forum organized by the United Arab Emirates DSA (UAE DSA) and supported by WFDSA will be held on March 28, 2017 in conjunction with the Association Performance program for the Asia / Pacific region.

The regional direct selling industry is currently booming, having a positive socioeconomic impact on commerce, tourism and entrepreneurship.  The United Arab Emirates alone is spearheading developments in multiple fronts with Dubai being a global hub for business and tourism and one of the best platforms for growth of the industry.

The event will feature representatives and dignitaries of local and regional governments, representatives from WFDSA, DSAs from the Asia / Pacific region, direct selling companies operating or with a keen interest in the Middle East and North Africa region market, as well as entrepreneurs who see the opportunity for growth and potential impact on the community.

Organized by the Direct Selling Association of UAE (DSA UAE) with full support of WFDSA and other stakeholders in the public and private sectors, together with esteemed speakers from Department of Economic Development, Dubai Chamber of Commerce & Industry, Department of Tourism and Commerce Marketing, DSA UAE is looking forward to sharing an in-depth day of key topics that will shape the future of the industry in the region.   For more information, please refer to the following:

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World Congress XV “Own the Future”

France World Congress Logo

The World Congress XV “Own the Future”  will be held on October 1 -3, 2017 in Paris, France.  Participants from all over the world and more than 40 CEO’s will attend the event.  It will be an exciting event covering current direct selling topics in the technological world and will be combined with an introduction to parts of the French culture. 

 A power-packed program consisting of engaging panels will include discussions on The Y generation, the sharing economy, successful digital transformation of the direct selling model, among other topics. 

 If you have not done so, please register for the direct selling industry’s most important event that is only held once every three years.  You would not want to miss the chance to listen to the world’s largest direct selling companies and other industry leaders in an amazing venue – Paris, France.  Register online at:


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Baltic DSAs Conference on Women’s Entrepreneurship

New Baltic Photo 2

On January 12th, the Baltic DSAs in cooperation with the WFDSA and local partners held a conference on “Women’s Entrepreneurship” in Riga, Latvia.  Over 200 people attended the event including stakeholders, government officials, academicians, successful business women, direct selling representatives, trade organizations and the media.  The main goal of the conference was to discuss the prevailing business environment for women with all of its obstacles and opportunities offered, as well as the development of active interest and initiative on the part of women for running their own business in the local market.  General Secretary for the Baltic DSAs Gintautas Zaleckas commented, “that is very important as the growing initiative for entrepreneurial activity and leadership among women can not only improve the performance of the various aspects of the business environment and bring something new into it, but also make a considerable additional contribution to the economic welfare of the countries”.

The welcoming speech was given by the Latvian Member of European Parliament Ms. Inese Vaidere. Executive Director of Institute for International Business of Kelly School of Business in Indiana University LaVonn Schlegel introduced the latest trends in entrepreneurship.  WFDSA Executive Director Tamuna Gabilaia presented on women’s empowerment and the global direct selling industry.  WFDSA Advocacy Committee Chair Kim Drabik spoke on the panel for entrepreneurship.  Successful business women also shared their personal stories and professional experiences.  Various stakeholders discussed the future of women entrepreneurship and introduced latest trends in entrepreneurship.

Konference "Sievietes uzņēmējdarbībā - izaicinājumi un iespējas".


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WFDSA Chairman DeVos – End of Year Message

doug-website-117As Chairman of the World Federation of Direct Selling Associations, I am proud of how global company leaders, those leading our DSAs and partners come together to address tough issues and accomplish big initiatives on a global scale.  

 I can’t help but be optimistic about the trends impacting the direct selling industry.  Traditionally, direct selling was word of mouth. In today’s digital world, integrating our presence both online and offline using digital tools and apps to run our businesses allows us to compete in the global marketplace. From the palm of their hand people can leverage their social media networks to reach more people and grow their business like never before. 

That is why I am proud of the work WFDSA committees have accomplished including, a new robust website, association performance programs, industry messaging, just to name a few.

As the we welcome in the New Year, I look forward to staying connected and building upon all the great efforts that so many of you have contributed to. Thank you.



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Peruvian Chamber of Direct Selling Celebrates “Direct Selling Day”


On November 10, 2016, the Peruvian Chamber of Direct Selling-CAPEVEDI celebrated the first “Direct Selling Day” in Peru.  The event included company executives and direct sellers of the 18 active member companies and one provisional member company.

For Jose Ramon Hernandez, president of CAPEVEDI noted that this event is very important to recognize the achievements of independent sellers. “This is the first time we have held this meeting, and we do it with a lot of affection for the effort and dedication that each of the independent sellers puts in their business every day, since it not only represents results for the associated companies, but for themselves: in the personal, professional and often in the economic “.

Among the benefits, direct selling represents a source of additional income besides what they already perceive as dependent workers, allows them to start their own business with little investment, as well as to improve the quality of life of their families.  At present, seven out of ten are engaged in this type of business, where women and men are found, regardless of their educational background or work experience; and there is a 31% who want to venture into it because of the social and economic impact it entails.


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DSA of Singapore Celebrates its 40th Anniversary


On November 23, 2016 the DSA of Singapore celebrated its 40th Anniversary.  Speakers among others included Deputy Speaker of the Singaporean Parliament  Mr. Lim Biow Chuan and WFDSA Executive Director Tamuna Gabilaia.

To mark the milestone, the President of
the Consumers Association of Singapore (CASE), company members, direct sellers and Presidents of the various DSAs gathered to celebrate this special occasion.

WFDSA presented DSAS with a plaque of appreciation for years of outstanding service to the direct selling industry.

Please click on the following link: to view highlights of the event

Please click on the following link: for photos


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Polish DSA Direct Selling Day


On October 17, 2016 the Polish DSA (PSSB) celebrated its fifth “Polish Direct Selling Day” in Warsaw, Poland.  Over 120 participants including government officials, parliamentary deputies, academicians, representatives of trade and business organizations and company executives attended the event titled “Direct Selling 2.0”.

The conference focused on several topics including the impact of new technologies, the future development of the direct selling industry and the approach towards competition, notably on the transition from product competition to experience competition.  A panel of experts from the IT field including a digital specialist, trend analyst, blogger and company executive discussed  when the border between traditional and on line sales is becoming more and more blurred and the time has come to put the emphasis on values.  Direct selling is in a position to offer at least one added value in the form of genuine and lasting relationships with the consumer.

The keynote speaker, Professor Piotr Płoszajski of the renowned Warsaw Business School, drew attention to the fact that we are now entering a world of converging sectors, strategies and business models, modular objects produced by a kind of “lego-technologies”.   He stated “the new economy takes a free market and technology for its starting point, but it is founded on values in the final run. What actually counts in business today is not what, but how we are selling things”.



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