Creating the First University Degree Dedicated to Direct Selling in Europe by Luc Hittinger President of the University of Paris – Est Creteil

The Fédération de la Vente Directe (FVD) and the University Paris-Est Créteil Val de Marne (UPEC) will launch the first European academic degree dedicated to direct selling in September 2015. The three year bachelor degree is titled “Marketing and Management in Direct Selling”.

The program will be taught by university lecturers and professors from UPEC as well as direct selling executives who are members of the FVD. The students will have solid professional training in direct selling and will prepare them to work in marketing or sales departments of direct selling companies.