On May 26th, AVEDISCO organized its 7th annual “Direct Selling Forum”. More than 300 DSA member and potential member company executives attended the event in the headquarters of the economic daily newspaper “Il Sole 24Ore” in Milan. AVEDISCO was founded on July 7, 1969 and currently has 38 members. The forum topics focused on direct selling evolution and the digital era”. During the evening, AVEDISCO celebrated its 23rd annual awards and gala dinner with more than 180 member company executives. The awards program was moderated by a famous Italian television host Giorgio Mastrota and awards were given to the best direct sellers of each DSA member company.