On October 27, 2017, the Ministry of Labor in cooperation with the DSA of Ecuador held an entrepreneurship fair at the University of the Arts of Guayaquil to promote the opportunities direct selling offers to people. More than 11,000 students attended the event. Member companies and direct sellers participated in the event. Students asked if “is this really real?” and the unanimous response of the independent direct sellers were a resounding “YES”, and you can create your own microenterprise on your own time. Major media / tv outlets covered both events.