2012 Direct Selling Statistics

2012 was another good year for the Direct Selling industry!

• Global retail sales reached US$166.9 billion, up 5.4%!

• 80% of our countries experienced sales increases.

• The Direct Selling Community increased by 6% to 89.7 million individuals.

The Top 5 countries accounted for just over 60% of global sales:

#1 United States US$ 31.6 billion 19% of global sales
#2 Japan 22.7 billion 14%
#3 China 20.0 billion 12%
#4 Brazil 14.6 billion 9%
#5 South Korea 13.3 billion 8%

There are 23 markets now in the “Billion Dollar Club.” These 23 countries account for 93% of global sales. Congratulations to the 2 new countries joining the group in 2012:

• India US$ 1.1 billion
• Philippines 1.0 billion

Detailed reports are now available online at:


Be sure to watch for the August and September 2013 issues of Direct Selling News, in which industry Research will be highlighted in articles meant to raise awareness, and gain interest and participation.

Global Direct Selling research is conducted by the WFDSA Global Research Sub-committee, in cooperation with hundreds of people around the world. Our thanks to each of you who contributed to this major effort and to making this process a success. We look forward to working with you once again in 2014!

Judith N. Jones, Chairman,
on behalf of the Global Research Sub-committee