End of Year Message -WFDSA Chairman – Magnus Brannstrom

Dear Colleagues:

I want to start this message by expressing my sincere gratitude to all of you – global company leaders, heads of the DSAs and everyone who comes together to address tough issues and accomplish big initiatives on a global scale.

I can’t help but be optimistic about the trends impacting the direct selling industry. In these times of change and uncertainty, people look for hope and something to believe in. I repeatedly tell people and leaders around me that the best we can do is believe in ourselves. By trusting in yourself and your ability to embrace change, you get strong.

But in today’s digital world, integrating our presence both online and offline using digital tools and apps to run our businesses is essential to compete in the global marketplace. From the palm of their hand people can leverage their social media networks to reach more people and grow their business like never before.

That is why I am proud of the work WFDSA committees have accomplished including, a new WFDSA mobile app, global branding initiative, association performance programs, various educational initiatives, just to name a few.

As we welcome in the New Year, I look forward to staying connected and building upon all the great efforts that so many of you have contributed to.

 Thank you.