On November 10, 2016, the Peruvian Chamber of Direct Selling-CAPEVEDI celebrated the first “Direct Selling Day” in Peru. The event included company executives and direct sellers of the 18 active member companies and one provisional member company.
For Jose Ramon Hernandez, president of CAPEVEDI noted that this event is very important to recognize the achievements of independent sellers. “This is the first time we have held this meeting, and we do it with a lot of affection for the effort and dedication that each of the independent sellers puts in their business every day, since it not only represents results for the associated companies, but for themselves: in the personal, professional and often in the economic “.
Among the benefits, direct selling represents a source of additional income besides what they already perceive as dependent workers, allows them to start their own business with little investment, as well as to improve the quality of life of their families. At present, seven out of ten are engaged in this type of business, where women and men are found, regardless of their educational background or work experience; and there is a 31% who want to venture into it because of the social and economic impact it entails.