As Chairman of the World Federation of Direct Selling Associations, I am proud of how global company leaders, those leading our DSAs and partners come together to address tough issues and accomplish big initiatives on a global scale.
I can’t help but be optimistic about the trends impacting the direct selling industry. Traditionally, direct selling was word of mouth. In today’s digital world, integrating our presence both online and offline using digital tools and apps to run our businesses allows us to compete in the global marketplace. From the palm of their hand people can leverage their social media networks to reach more people and grow their business like never before.
That is why I am proud of the work WFDSA committees have accomplished including, a new robust website, association performance programs, industry messaging, just to name a few.
As the we welcome in the New Year, I look forward to staying connected and building upon all the great efforts that so many of you have contributed to. Thank you.